Professor D Takes Control
Dan Ariely, author
Dan Ariely is an Israeli American scientist and author. He serves as a professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research institution the Center for Advanced Hindsight, as well as the cofounder of several companies implementing insights from behavioral science. Ariely’s TED talks have been viewed more than 15 million times. He is the author of three New York Times bestsellers for adults as well as many other books, including Misbelief: What Makes Rational People Believe Irrational Things.
Read more about Dan.
Omer Hoffmann, illustrator
Omer Hoffmann is an award-winning cartoonist and illustrator who lives in Tel Aviv. His illustrations for the picture book No Ordinary Hardil were listed in the Andersen Honor List. His personal comic Two Years in NYC won the Silver Medal from SOI. In 2018 he created Foreigner, an 8-meter-long comic scroll, published in Israel and Germany.
Read more about Omer.
- Coming soon!
Coming soon!
Hardcover
ISBN: 978-1-62354-751-6
Paperback
ISBN: 978-1-62354-792-9
Ages: 8-12
Page count: 120
6 x 9
Publication date: July 7, 2026



